Reasons Why It Is Necessary To Have Hotel Discounts

By Tammie Caldwell


For any raw product to reach the consumer be it a good or a service, it has to undergo a sequence of steps involving people, organizations, resources and information exchange. These steps contribute directly to the quality and the impact of the good or service. At each step money changes hands, a reduction in the set price at any stage is known as a discount. In hotels we focus on the final stage where the consumer is the recipient and even here hotel discounts happen.

For an establishment that offers meals, lodging and guest services to be considered as a hotel it has to meet certain set regulations. This are, it should have a minimum of six bedrooms available for letting and three of those should have in built bathroom facilities. It should also have a restaurant section where food is served to these occupants and other members of the public.

A hotel, offering both goods and services may offer price reductions for various reasons. One of the reasons is to clear out of date stock. This is because the hotels purchase most products in high amounts, they might go bad and this is not good for business, for this reason they can offer a discount which will cause an increase in the number of people coming in the hotel. By doing this they avoid losses and make a large number of sales.

After launching a new product, be it a meal or a service, a it may impose a discount to promote it. This will help gain feedback from the customers about their take on the product. It also helps market the product since many people will try it, this same people will talk about it.

They may want to reward their valuable customers, remember that this are people who mean most to the establishment the management would not like to lose this group of people. They contribute directly to the returns made by the hotel. This discounts come in different ways, they may even be tailored to suit this group of people specifically.

A new establishment wants to make new customers fast. They offer discounts on products to lure them into their circle. This is because people will run towards the cheaper option. The management then decides what kind of discount will be imposed and the duration it will span. This tactic allows the business to thrive in a new environment.

When introducing a new management, a hotel might offer a price cut to their customers to mark this transition. It is a sign of good faith from the incoming management and they do this to give themselves a head start and gauge their ability to maintain customers.

During the festive seasons everybody wants to check into a hotel and have a good time. During this period there are a lot of clients and the competition is too high. You might offer a discount to give customers a reason to choose you above all.




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